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Keywords: Branding of commodity
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2021) 11 (2): 88–104.
Published: 12 February 2021
... and the establishment of a formal mechanism for collaboration and knowledge sharing within the value chain's structure. There are various case studies on the success stories of branded agricultural commodities. A study by Dentoni and Reardon (2010) conducted among small farms producing single-estate extra-virgin...
