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Keywords: Branding of commodity
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2021) 11 (2): 88–104.
Published: 12 February 2021
.... The findings will be useful to researchers, smallholdings, policymakers, and consumers at large. Branding of commodity Disruptive innovation Smallholdings Market competitiveness Tea leaf Tea growers B2B India Indian Council of Social Science Research (ICSSR) Smallholders face...
