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Keywords: Club varieties
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Journal Articles
How to successfully compete in modern export fruit markets? Lessons from a leading export producer in Argentina
Available to Purchase
Journal of Agribusiness in Developing and Emerging Economies (2022) 12 (4): 641–655.
Published: 18 April 2022
... focused on supplying decommoditization to compete in modern fruit export markets. A key aspect of the firms' business model relies on its capability to meet the demand of high-income markets by providing conventional, organic and biodynamic club varieties. However, the sustainability of the strategy...
