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Keywords: Competitor orientation
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2026) 16 (3): 499–519.
Published: 21 January 2025
... with higher levels of system-focused innovation. Customer orientation is positive for both dimensions of innovation, while competitor orientation is positive for system-focused innovation, but negative for customer-focused innovation. Lastly, interfunctional innovation was only associated with higher levels...
Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2024) 14 (5): 1218–1232.
Published: 09 May 2023
... innovativeness and innovation attitude. On the other hand, competitor orientation does not influence innovation attitude, but negatively influences firm innovativeness, while customer orientation does not influence firm innovativeness, but positively influences innovation attitude. Results also confirm...
