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Keywords: Composite bread
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Journal Articles
Consumer perceptions and willingness to pay for cassava-wheat composite bread in Ghana: A hedonic pricing approach
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Journal of Agribusiness in Developing and Emerging Economies (2017) 7 (2): 115–134.
Published: 21 August 2017
.... Design/methodology/approach The analysis is based on interviews with 350 consumers in the Ashanti and Eastern Regions of Ghana to assess their awareness, perceptions and WTP for cassava-wheat composite bread. From these consumer interviews, a hedonic regression model was applied to evaluate consumers...
