Keywords: Consumer
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2017) 7 (2): 153–173.
Published: 21 August 2017
... in the economy, coupled with a strong desire among the Malaysian consumers to maintain a healthy lifestyle has made functional foods an alternative medicine among the populace. Although the consumption of functional foods is increasing in Malaysia, relatively little is known about the factors which affect...

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