...Hai Minh Ngo; Ran Liu; Masahiro Moritaka; Susumu Fukuda Purpose Research on the determinants of consumer behavior toward food with safety certifications in Vietnam remains little. The primary objective of this study is to identify the factors affecting Vietnamese consumer intention to purchase...

... special. © Emerald Group Publishing Limited 2014 Consumer behavior Agribusiness Emerging markets India Food retailing Non-vegetarian food Rapid changes in food consumption pattern of consumers have led to the emergence of structured food retailing industry in developing countries...