Keywords: Consumer behaviour
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2019) 9 (4): 352–368.
Published: 26 September 2019
... sector is slowly but steadily gaining momentum in India. Supply and demand Retailing Cities Fresh foods Consumer behaviour Supply chain management The current rapid urbanization trend is predicted to play a major role in shaping the twenty-first century. Projections indicate that 90...
Journal Articles
Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2017) 7 (1): 35–51.
Published: 15 May 2017
... context. India Agri-business Consumer behaviour Agri-inputs Agricultural materials Farmers’ buying behaviour Although some elements of universality of marketing phenomena cannot be ruled out, differences are bound to be there between consumers of subsistence markets and those of Western...

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