...Richard Kwasi Bannor; Bismark Amfo; Helena Oppong-Kyeremeh Purpose With the empirical evidence on the purchase behaviour of tinned tomatoes, food labelling and the safety consciousness of consumers in Ghana were examined. Design/methodology/approach Primary data were obtained from 130...

... incomes. The purpose of this paper is to determine Trinidadian consumers’ willingness to pay (WTP) and the market potential for organic tomatoes when marketed as a differentiated product. Design/methodology/approach – A survey research methodology was used in this study. A total of 405 consumers...