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Keywords: Customer value
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies 1–14.
Published: 13 August 2026
...Thaer Hurani Purpose This study aims to develop a comprehensive strategy for creating and enhancing customer value in the palm and date sector in Jericho Governorate by leveraging the potential of palm and date clusters. Design/methodology/approach A quantitative methodology was adopted using...
