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Keywords: Design
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2024) 14 (5): 1176–1194.
Published: 27 April 2023
... is not sufficient to guarantee adoption by users. Hence, this study explores how to make the agricultural platform more attractive for farmers. Design/methodology/approach The present study is based on a discrete choice experiment performed on 126 Indian farmers using agricultural platforms. The data were...
