... agricultural tasks, which raises issues of trust and perceived risk. The paper explains how cognitive and relational factors shape behavioural intention and adoption in this novel digital agriculture context. Design/methodology/approach A quantitative, positivist design was employed. Survey data from 280...

... of the sociocultural implications of GenAI adoption across diverse global rice seed production systems. It is one of the first studies to explore the tensions between traditional knowledge and AI-driven data in this context, offering a new perspective on the human element of digital agriculture. RQ3...