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Keywords: Digital platform
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Journal Articles
Exploring the agricultural platforms: do complementarity and situational normality ameliorate farmers' trust?
Available to Purchase
Journal of Agribusiness in Developing and Emerging Economies (2024) 14 (5): 997–1014.
Published: 21 March 2023
...Neeraj Singh; Sanjeev Kapoor Purpose Although Agtech firms have promoted digital platforms for retailing farm supplies (RFS), farmers are sceptical while purchasing them online. As a result, they struggle to generate a sustained demand. Among other approaches, these platforms onboard complementors...
Includes: Supplementary data
