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Keywords: Farmer preference
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2024) 14 (5): 1176–1194.
Published: 27 April 2023
... decision on a platform, the farmers compare and contrast the platform attributes in terms of the attribute utility parameters (Fecke et al., 2018 ; Petry et al., 2022 ; Singh et al., 2018). Therefore, it is interesting to explore the farmers' preferences towards the platform...
