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Keywords: Framing
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies 1–26.
Published: 20 July 2026
...) in Afghanistan and evaluates the effectiveness of written and visual framing as well as priming in shaping preferences in favour of safer meat choices. Design/methodology/approach A second-price experimental auction mechanism assesses WTP for four types of lamb meat. The impact of written framing, visual...
Includes: Supplementary data
