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Keywords: Household norms
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2024) 14 (5): 1055–1073.
Published: 27 March 2023
...Tam To Nguyen; Huong Quoc Dang; Tuan Le-Anh Purpose This paper proposed an adaptation of the theory of planned behavior (TPB) model to study the factors influencing organic food purchase behavior in an emerging market. This research introduced household norms as an important factor that reflected...
