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Keywords: Indian dairy industry
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Journal Articles
Sustainable inbound logistics supply chains and environmental performance: the mediating role of market orientation (MO)
Available to Purchase
Journal of Agribusiness in Developing and Emerging Economies 1–22.
Published: 12 February 2026
... have a positive effect on the environmental performance of the Indian dairy industry operating in Uttar Pradesh. Market orientation (MO) plays a crucial role in integrating sustainability into supply chain strategies. Characterized by a keen focus on customer needs, responsiveness to market...
Journal Articles
Blockchain-based smart dairy supply chain: catching the momentum for digital transformation
Available to Purchase
Journal of Agribusiness in Developing and Emerging Economies (2025) 15 (2): 225–248.
Published: 15 June 2023
...Rajeev Kumar; Dilip Kumar Purpose This research attempted to establish the underlying dimensions of supply chain management practices, blockchain technology and supply chain performance in the Indian dairy industry. Additionally, the study proposes a conceptual model that shows the mediating...
