Keywords: Intention to buy
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2014) 4 (1): 32–58.
Published: 13 May 2014
... – A quantitative survey-based study was carried out in Lima, Peru, with subjects involved in making household food purchasing decisions. A sensory test was performed and respondents were asked about their degree of liking (DOL) and intention to buy (ITB) a specific homemade food product. Ordinary least squares...

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