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Journal Articles
Post-merger branding strategies and market power in the Brazilian brewing industry
Available to Purchase
Journal of Agribusiness in Developing and Emerging Economies (2021) 11 (4): 329–344.
Published: 13 July 2020
... power Strategies Brazilian beer industry L1 Brazil is currently the third-largest beer brewer in the world, after China and the United States, with an annual production of more than 14 bn liters (CERVBRASIL, 2014). While the beer industry has traditionally been an oligopoly in Brazil...
