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Keywords: Marketing
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies 1–20.
Published: 29 July 2026
... for banana and fishery but weaker outcomes for potato due to inadequate postharvest infrastructure. Field evidence indicates that these effects operate through improved input access, reduced transaction costs and better price realisation through collective marketing. Research limitations/implications...
Journal Articles
Richard Kwasi Bannor, Steffen Abele, John K.M. Kuwornu, Helena Oppong-Kyeremeh, Ernest Darkwah Yeboah
Journal of Agribusiness in Developing and Emerging Economies (2022) 12 (1): 75–93.
Published: 08 September 2020
..., four market segments were identified in this study: shopper consumer segment, the conventional or ethnocentric consumer segment, the privilege consumer segment and the pleasure-seeker consumer segment. Research limitations/implications The important factors to learn from this study...
Journal Articles
Jedsadaporn Sathapatyanon, John K.M. Kuwornu, Ganesh Prasad Shivakoti, Peeyush Soni, Anil Kumar Anal, Avishek Datta
Journal of Agribusiness in Developing and Emerging Economies (2018) 8 (3): 554–578.
Published: 03 September 2018
... for significant difference in the means of scores of the problems of members of the cooperatives before and after joining the cooperative. Findings The study revealed that key production and marketing problems such as increased transaction costs and market uncertainties confronting the cooperative...
Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2017) 7 (3): 242–259.
Published: 13 November 2017
...Antonio Emmanuel Perez Brito; Martha Isabel Bojorquez Zapata Purpose The purpose of this paper is to develop a model of competitiveness for the bovine livestock industry in the state of Yucatan, Mexico, by considering factors such as innovation, marketing, and finance (Perea and Rivas, 2008...
Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2015) 5 (1): 76–91.
Published: 18 May 2015
...Lendel Kade Narine; Wayne Ganpat; Govind Seepersad Purpose – The differentiation that takes place in the Trinidad market only classifies tomatoes on the basis of its size. Farmers in many countries have been making an effort at agronomic differentiation strategies in order to receive better...
