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Keywords: Marketing utility
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2014) 4 (1): 23–31.
Published: 13 May 2014
...David L. Ortega; Colin G. Brown; Scott A. Waldron; H. Holly Wang Purpose – The purpose of this paper is to explore Chinese food safety issues by analysing select incidents within he Chinese agricultural marketing system. Design/methodology/approach – A marketing utility framework...
