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Keywords: Mental models
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Journal Articles
Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia
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Journal of Agribusiness in Developing and Emerging Economies (2018) 8 (4): 626–641.
Published: 05 November 2018
... propagated crops to engage in seed multiplication is critical for enhancing access to improved seed varieties. The purpose of this paper is to examine the structure and content of mental models associated with the decision to engage in biofortified sweetpotato vine multiplication as a business. Design...
