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Keywords: Micro, Small and medium enterprise
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2024) 14 (5): 1218–1232.
Published: 09 May 2023
...Basil Ajer; Lucy Ngare; Ibrahim Macharia Purpose This study assessed the relationship among market orientation, innovation attitude and firm's innovativeness in the context of agri-food micro, small and medium enterprises (MSMEs) in a developing country context. Design/methodology/approach...
