...Vijay Amrit Raj; Sahil Singh Jasrotia; Shagun Chib; Manoj Kumar Kamila Purpose Consumers are increasingly purchasing organic food via e-commerce platforms. However, limited research has explored factors driving this behavioural shift. This study aims to address this gap by examining how push...

...Naba Kumar Das; Arup Roy Purpose The aim of the study is to systematically map the articles published in the area of organic food value chain. Many articles have been published in various domains of organic food value chain, but no significant study has been found related to the systematic mapping...

... their local organic market share, leading to increased revenue and farmers’ well-being. The remainder of this paper is organized as follows. Section 2 provides a brief overview of consumers’ WTP for local organic food and the determinants. Section 3 describes the methodology used in this study...

...Tam To Nguyen; Huong Quoc Dang; Tuan Le-Anh Purpose This paper proposed an adaptation of the theory of planned behavior (TPB) model to study the factors influencing organic food purchase behavior in an emerging market. This research introduced household norms as an important factor that reflected...

...Sajib Chowdhury; Md. Tanvir Ahmed; Fahmida Akter Oni; Tasnim Murad Mamun Purpose This paper investigates the impact of individualistic (health) and collectivistic considerations (environmental) on the purchasing intention of organic foods. Design/methodology/approach The study collected 391...

...Reza Saleki; Farzana Quoquab; Jihad Mohammad Purpose The purpose of this paper is to examine the factors that may affect consumer intention and behaviour to purchase organic food in a non-western context. Design/methodology/approach Responses were obtained from 246 organic food consumers using...