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Keywords: PERVAL
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Journal Articles
Perceived value, risk perception and cooperative membership for sustainable organic cocoa production
Journal of Agribusiness in Developing and Emerging Economies 1–21.
Published: 04 August 2026
... and management of agricultural risks. It addresses the farmers' dilemma between adopting high-yielding crops for short-term profit and preserving traditional organic cocoa systems underpinning the Global Important Agricultural Heritage Systems. Design/methodology/approach Perceived value scale (PERVAL) model...
