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Keywords: Perceived risk
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies 1–23.
Published: 13 March 2026
... agricultural tasks, which raises issues of trust and perceived risk. The paper explains how cognitive and relational factors shape behavioural intention and adoption in this novel digital agriculture context. Design/methodology/approach A quantitative, positivist design was employed. Survey data from 280...
