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Keywords: Personal selling
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2022) 12 (1): 56–74.
Published: 22 October 2020
...., 2017), this relationship of exchange helps tractor companies improve the efficiency and performance of their brands under uncertain circumstances. For this, they adopt suitable personal selling techniques or relational selling strategies, which are the costliest tools for marketing communication...
