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Journal Articles
The homemade food market : An empirical analysis of potential factors determining consumer behaviour
Journal of Agribusiness in Developing and Emerging Economies (2014) 4 (1): 32–58.
Published: 13 May 2014
... even when they buy conventional mass-produced food. For example, Lightbody (1989) indicates that consumers use the homemade standard as a “measuring stick” when assessing the quality of industrial alternatives. Attitudes Product information Homemade food Intention to buy Sensory...
