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Keywords: Purchase determinants
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2023) 13 (2): 279–298.
Published: 09 November 2021
...: awareness, associations and evaluation of purchase determinants, and their relationship within the proposed methodology. Design/methodology/approach The authors used data from surveys of 482 consumers of two agricultural brands in Ecuador (supplies, equipment and services). The authors applied linear...
