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Keywords: Purchase intention and behavior
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2024) 14 (5): 1055–1073.
Published: 27 March 2023
... role influencing purchase intention and behavior. This research also showed that trust in organic food directly affected purchase intention and played a moderating role on the attitude towards organic food and purchase intention relationship. However, trust in organic food did not show moderating...
