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Keywords: Segmentation
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Journal Articles
Consumer segmentation and preference for indigenous chicken products
Available to PurchaseRichard Kwasi Bannor, Steffen Abele, John K.M. Kuwornu, Helena Oppong-Kyeremeh, Ernest Darkwah Yeboah
Journal of Agribusiness in Developing and Emerging Economies (2022) 12 (1): 75–93.
Published: 08 September 2020
... a consumer is willing to pay for indigenous chicken products whereas the cluster analysis was used to segment the consumers. Findings Different sets of factors were identified to have influenced the decision to purchase indigenous chicken products and the willingness to pay for a premium price. In total...
