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Keywords: Sensory attributes
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Journal Articles
The homemade food market : An empirical analysis of potential factors determining consumer behaviour
Journal of Agribusiness in Developing and Emerging Economies (2014) 4 (1): 32–58.
Published: 13 May 2014
... was used to identify predictors of DOL and ITB. Findings – Information about homemade characteristics affects neither the sensory evaluation of a homemade food product nor the dependent variables. The sensory attributes were the most important predictors of overall DOL, whereas buying intention...
