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Keywords: Smallholdings
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2021) 11 (2): 88–104.
Published: 12 February 2021
...S. John Mano Raj Purpose This study aims to explore the opportunities and methods for branding fresh tea leaves, currently sold as commodities in the B2B market, as an innovative method by engaging with a smallholder group. The purpose is to enhance the market competitiveness of the significant...
