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Keywords: Social commerce
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2020) 10 (1): 103–116.
Published: 17 January 2020
...Chen Ji; Qin Chen; Ni Zhuo Purpose The purpose of this paper is to explore how consumers’ trust is enhanced by e-commerce-based agribusiness companies. It also aims to shed light on the role of social commerce in improving consumers’ trust. Design/methodology/approach To achieve the research...
