... agricultural tasks, which raises issues of trust and perceived risk. The paper explains how cognitive and relational factors shape behavioural intention and adoption in this novel digital agriculture context. Design/methodology/approach A quantitative, positivist design was employed. Survey data from 280...

... this organizational behaviour and its impact on outcomes such as trust with customers and service level. Design/methodology/approach We used a quantitative approach to draw a probable sample of 157 from a sampling frame of 676 companies registered with the Rice Exporters Association of Pakistan. A structured...

... the influence of household activities and family pressure on individuals to perform organic food purchase behaviors. The role of trust in organic food as a direct and a moderating factor was examined in the proposed framework as well. Design/methodology/approach The study proposed a model with 10 hypotheses...

... to become full-stack farming solution providers. Whether platform complementarity can induce farmers' trust remains ambiguous. Literature on network externality theory highlights that complementarity positively affects the perceived value for buyers. The sociotechnical systems literature indicates...

...Deepak Chamola; Ajoy Kumar Dey; Arunaditya Sahay; Rahul Singh Purpose The paper contributes to the long-standing interest in studying the relationship of social capital and trust. It examines the relationship between social capital and trust in a producer company and the role of perceived benefits...

..., in the agricultural context, little is known yet about how and why institutions shape farmer entrepreneurship. To better understand how informal institutions shape farmer entrepreneurship, this paper investigates how farmers' trust towards their buyers influence their entrepreneurial orientation (EO) in the rural...

...Kristin Franklin; James Oehmke Purpose The purpose of this paper is to analyze the social institutions of trust, accountability and corporate shared value in creating an enabling environment for private sector investment in African agricultural and food systems. Design/methodology/approach...