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Keywords: UTAUT
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Journal Articles
Trust and risk for technology adoption: extending UTAUT for digital crowdfarming in rural India
Available to Purchase
Journal of Agribusiness in Developing and Emerging Economies 1–23.
Published: 13 March 2026
...Chandra Kant Upadhyay; Sukhpreet Kaur Purpose This study examines farmers' adoption of digital crowdfarming platforms in rural India by extending the unified theory of acceptance and use of technology (UTAUT). Crowdfarming differs from crowdfunding and virtual crowdsourcing by outsourcing physical...
Journal Articles
Impacts of self-efficacy and herd behavior on farmers’ intention to adopt digital payment in the mountainous regions of Northern Vietnam
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Journal of Agribusiness in Developing and Emerging Economies (2026) 16 (3): 583–601.
Published: 17 February 2025
...Truong Tuan Linh; Nguyen Thi Thanh Huyen; Nguyen Ngoc Quynh; Nguyen Khanh Doanh Purpose This study examines farmers’ intention to adopt digital payment (DP) in the mountainous regions of northern Vietnam, employing the unified theory of acceptance and use of technology (UTAUT), self-efficacy...
