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Keywords: UTAUT
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Journal Articles
Journal of Agribusiness in Developing and Emerging Economies 1–23.
Published: 13 March 2026
...Chandra Kant Upadhyay; Sukhpreet Kaur Purpose This study examines farmers' adoption of digital crowdfarming platforms in rural India by extending the unified theory of acceptance and use of technology (UTAUT). Crowdfarming differs from crowdfunding and virtual crowdsourcing by outsourcing physical...
Journal Articles
Journal of Agribusiness in Developing and Emerging Economies (2026) 16 (3): 583–601.
Published: 17 February 2025
...Truong Tuan Linh; Nguyen Thi Thanh Huyen; Nguyen Ngoc Quynh; Nguyen Khanh Doanh Purpose This study examines farmers’ intention to adopt digital payment (DP) in the mountainous regions of northern Vietnam, employing the unified theory of acceptance and use of technology (UTAUT), self-efficacy...
