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Keywords: UTAUT2
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Journal Articles
Marhawati Najib, Sri Astuty, Rahmat Jahuddin, Besse Dahliana, Irninthya Nanda Pratami Irwan, Wirawan Setialaksana
Journal of Agribusiness in Developing and Emerging Economies 1–19.
Published: 02 December 2025
... such as parental involvement, gender and departmental background as moderator variables. This study applies the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to analyze how motivational factors shape career choices in this vital economic sector. Design/methodology/approach A quantitative...
