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Keywords: UTAUT2
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Journal Articles
Intrinsic and contextual drivers of agribusiness career intentions: extending UTAUT2 with parental, gender and academic moderators
Available to PurchaseMarhawati Najib, Sri Astuty, Rahmat Jahuddin, Besse Dahliana, Irninthya Nanda Pratami Irwan, Wirawan Setialaksana
Journal of Agribusiness in Developing and Emerging Economies 1–19.
Published: 02 December 2025
... such as parental involvement, gender and departmental background as moderator variables. This study applies the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to analyze how motivational factors shape career choices in this vital economic sector. Design/methodology/approach A quantitative...
