...Sheeba Dhanapal Chelliah; B. Prabu Christopher Purpose Agripreneurship is pivotal in transforming the agricultural sector, fostering rural development and addressing global challenges such as food security and rural unemployment. Previous literature highlights a lack of interest among youth...

... and youth unemployment is high. By analysing the dynamics of awareness, perception and career choice and by analysing economic viability in the form of localized CBA, the present study provides original, context-specific contributions that are largely missing from the available literature on sustainable...