... and product differentiation activities. Despite the growing trend in the production, consumption and trade of mandarins in Nepal, consumer preferences for mandarin attributes remain poorly understood. In this paper, we investigate Nepalese consumers' preferences and willingness to pay (WTP) for external...

... as a useful tool to transfer risk. However, despite the potential advantages, the adoption of weather-based insurance remains low. Thus, this study aims to examine the factors influencing farmers’ willingness to pay (WTP) for WII. Design/methodology/approach A cross-sectional survey was conducted among...

...Abeka Kwaku Mensah; Simon Cudjoe Fialor; Kwasi Ohene Yankyera Purpose Meat quality and safety crises continue to scare consumers globally. The study assessed consumers' preferences and choice of three chicken brands and their willingness to pay (WTP) for enhanced versions. Design/methodology...

...Nicholas Oppong Mensah; Richmond Anaman; Christian Ofei Gyadu; Tekuni Nakuja; Samuel Afotey Anang Purpose This study aimed to investigate the characteristics of commercial farming operations, factors influencing farmers’ willingness to pay for innovative agricultural taxes and challenges impeding...

...Ganesh Thapa; Yam Kanta Gaihre; Dyutiman Choudhary Purpose The purpose of the study is to estimate the willingness to pay (WTP) for major chemical fertilizers and revisit the fertilizer subsidy policy in Nepal. Design/methodology/approach We surveyed 619 households from six districts...

...Angsuthon Thuannadee; Chutarat Noosuwan Purpose This study investigated consumers’ willingness to pay (WTP) for a local, organic chicken breed “Taphao Thong-Kasetsart” and the drivers that shape consumers’ WTP across different meat preferences in Thailand. Design/methodology/approach Face...

...Bismark Amfo; Vincent Abankwah; Mohammed Tanko Purpose This study investigated consumers' satisfaction with local rice attributes and willingness to pay (WTP) for improvement by internal migrants and natives in urban Ghana. Design/methodology/approach Primary data was sourced from 304 urban...

... Limited Licensed re-use rights only Country-of-origin Willingness to pay Rice Consumption preference Organic rice China is the world’s largest rice producer, consumer and importer (USDA, ERS, 2015). Food trade statistics show that China’s 1.3 billion people have a newfound craving...

...Victor Owusu; Enoch Owusu-Sekyere; Emmanuel Donkor; Nana Ama Darkwaah; Derrick Adomako-Boateng Jr Purpose The purpose of this paper is to evaluate consumers’ willingness to pay (WTP) for composite flour bread produced with a blend of 15-40 per cent cassava flour blended with wheat flour in Ghana...