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Keywords: Loyalty
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Journal Articles
Journal of Accounting in Emerging Economies (2024) 14 (2): 373–395.
Published: 11 May 2023
... (Biery, 2017 ; Butcher et al., 2013 ; Sarapaivanich and Patterson, 2015). The essence of business development and client retention/loyalty lies in fostering value-laden relationships with clients, because such services are inherently relational. Central to a long-term relationship between...
