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Reverse logistics is an issue that has attracted the attention of researchers since the last decade due to an ever‐increasing increased awareness about economic, environmental and social benefits associated with them. In this paper, we report a case study of an Indian paper manufacturing company. For this company, proper management of reverse logistics is key to its survival and growth. SAP‐LAP methodology has been used for critical examination of the case company. It is observed from the case study that reverse logistics practices are at a nascent stage in Indian paper manufacturing company. Indian companies have not fully utilized the real benefits of reverse logistics and there are ample opportunities for the improvement in reverse logistics operations.

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