Breaking down barriers: prioritizing big data analytics integration in e-commerce sector Available to Purchase

Srabani Paul Grover is presently a research scholar at Jaipuria Institute of Management, Jaipur. She has completed her B.Com (Honours) from Shri Ram College of Commerce, Delhi University and MBA(Finance) from IBS Mumbai. Post that she has worked with multiple MNC’s like D.E.Shaw, Citicorp and Diebold Financial Services in various mid-level positions for a span of almost seven years.She has also worked as a Teaching Associate at IMS Unison University, Dehradun, teaching MBA (Finance) and various undergraduate courses like BBA and B.Com(Honours) as well.She has qualified UGC-NET in the field of management.She is an avid reader with a strong communication and problem solving skills.

Dr Varun Chotia is an Associate Professor, Economics and Program Chair – First Year at Jaipuria Institute of Management, Jaipur Campus, Jaipur, Rajasthan, India. He is also the PAN Area Chair of Economics and IB area at Jaipuria Institute of Management. Prior to this, he has worked at LM Thapar School of Management, Thapar Institute of Engineering and Technology (Deemed to be a University). He has completed his PhD degree in Economics from the Department of Economics and Finance, BITS Pilani. His research specialisation lies in Public Infrastructure Investment and Fiscal Sustainability, wherein he uses prominent econometric models for empirical analysis. Dr Varun is an avid researcher with more than 25 published research papers. He also has corporate experience working as a Business Analyst in corporate firms such as IMS Health and Accenture Management Consulting. Dr Varun has been awarded the Best Faculty for Teaching Excellence and Highest Teaching Quality across all Jaipuria campuses for academic years 2021–22 and 2022–23.

Surya Prakash is Associate Professor and Area Chair, Operations Management, Great Lakes Institute of Management Gurgaon, Gurugram. He received his Ph.D. in Supply Chain Management from Malaviya National Institute of Technology, Jaipur, India in 2016 and a Master of Engineering (Manufacturing Systems) from the Birla Institute of Technology and Science, Pilani, Rajasthan, India. He has extensive experience teaching UG and PG courses at BML Munjal University and IIHMR University. He has published articles in top journals like EJOR, ANOR, BIJ, IJLM, BJR etc. and regularly writes for the popular press. His research interests include supply chain management, network design, robust optimisation, Industry 4.0, and operations management.

Prashant Sharma is working as Professor and Associate Dean at the Jindal School of Banking and Finance (JSBF), O. P. Jindal Global University, Sonipat. Prior to joining JSBF, he was associated with Jaipuria Noida as Associate Professor and IIHMR University Jaipur. With close to 10 years of teaching and research experience, Prof. Sharma is a Fellow of the National Institute of Financial Management, Faridabad. He has completed postgraduate degree in finance specialisation from the School of Management, Gautam Buddha University, Greater Noida, and graduation in the field of Mathematics from Dr B. R. Ambedkar University, Agra. He has expertise in various computational tools such as R, SPSS, E-Views, Python, etc. His areas of research and teaching are asset pricing dynamics, corporate finance, capital markets, and econometrics. He has published numerous papers in Scopus and ABDC indexed journals and also contributed significantly to various sponsored research projects funded by agencies of repute, including CBDT, the Airport Authority of India, and ICSSR.