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Keywords: Baby boomer
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Journal Articles
Journal of Advances in Management Research (2022) 19 (5): 792–809.
Published: 15 July 2022
...Poulami Saha; Kunjangada B. Kiran Purpose The unified payment interface (UPI) is in its early stages of adoption for baby boomers. This study explores the factors affecting the behavioral intention of baby boomers to adopt UPI. UTAUT was adopted as theoretical lens of the study and extended...
