Keywords: Bank performance
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Advances in Management Research (2019) 16 (4): 498–512.
Published: 22 March 2019
... in generating a negative stock market reaction (Blackwell et al., 1990). Advertising effectiveness Bank performance Amortization Bank’s financial measures Koyck model Recent studies have stated that advertising has an importance in the value creation process. To remain competitive...

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