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Keywords: Banking services
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Journal Articles
Optimizing gamification: unveiling customer preferences through neural network and conjoint analysis
Journal of Advances in Management Research (2026) 23 (4): 645–667.
Published: 04 December 2025
... preferences Banking services Conjoint analysis Funding statement: This study was conducted independently, without external financial support or funding. No external entities were involved in study design, data collection, analysis, interpretation, decision to publish or manuscript preparation...
