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Keywords: CHAID
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Journal Articles
Journal of Advances in Management Research (2023) 20 (1): 55–78.
Published: 06 September 2022
... of consumer's tendency to exit (TE). Design/methodology/approach The research used survey-based data of 600 Indian consumers of three service sectors (hotel and hospitality, automobile service centers and organized retail stores). Chi-square automatic interaction detector (CHAID) decision tree analysis...
