...Sarika Sharma; D.P. Goyal; R.K. Mittal The ever increasing challenges of business environment in the recent past has taught the practitioners of data mining and customer relationship management (CRM) much about delivering high‐return and efficient results. Many service sector organizations...

...Rajeev Kumra The potential impact of E‐CRM on cost savings, revenue growth, and increased customer’s convenience has generated considerable interest and speculation across the industries. The immense growth of E‐CRM market has opened new vistas of business for E‐CRM vendors. However, with plethora...