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Keywords: Competitive markets
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Journal Articles
Journal of Advances in Management Research (2022) 19 (1): 139–158.
Published: 03 May 2021
...Mansour Abedian; Atefeh Amindoust; Reza Maddahi; Javid Jouzdani Purpose Adopting efficient marketing strategies is a challenging task in a competitive market place involving complex marketing planning, techniques and mechanisms to identify the best course of action under these circumstances...
