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Keywords: Complaint
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Journal Articles
Predicting complaint voicing or exit amidst Indian consumers: a CHAID analysis
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Journal of Advances in Management Research (2023) 20 (1): 55–78.
Published: 06 September 2022
...Amit Kumar; Anupriya Kaur Purpose The current study aims to predict consumer complaint status (complainers or non-complainers) based on socio-demographic and psychographic factors and further to discern the differences in behavior disposition of consumer groups concerning determinants...
