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Keywords: Conjoint analysis
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Journal Articles
Optimizing gamification: unveiling customer preferences through neural network and conjoint analysis
Journal of Advances in Management Research (2026) 23 (4): 645–667.
Published: 04 December 2025
... based on the full profile model of conjoint analysis. Findings The results highlight that goals (importance 0.146), rewards (0.139) and customization (0.098) significantly influence banking customers. Conjoint analysis indicates a strong preference for investment-focused gamified financial programs...
