Keywords: Consumer behaviour
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Journal Articles
Journal Articles
Journal of Advances in Management Research (2012) 9 (1): 29–44.
Published: 18 May 2012
... 2012 FAHP Mall Customer India Retailing Retail management Consumer behaviour The Indian economy grew with a GDP rate of 7.8 percent in the year 2011. India's retail sector has also grown parallel to the US$435 billion retail market of which 7 percent is organized and the remaining...
Journal Articles
Journal of Advances in Management Research (2011) 8 (2): 285–300.
Published: 01 November 2011
... be objectively defined by an organization. This analysis was followed by studying the various existing CPV scales and dimensions. © Emerald Group Publishing Limited 2011 Consumer behaviour Perception Values Consumer perceived value Perceived value scale Consumer value Consumer perceived value...
Journal Articles

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