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Keywords: Consumer behaviour
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Journal Articles
Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic
Available to Purchase
Journal of Advances in Management Research (2023) 20 (5): 883–895.
Published: 21 June 2023
...-commerce Consumer behaviour Young customers Because of the high applications of the Internet in the business environment, electronic commerce (e-commerce) is booming in all trading activities of goods and services worldwide (Goldman et al., 2021 ; Tolstoy et al., 2021 ; Hoang...
Journal Articles
Evaluation of customer's mall preferences in India using fuzzy AHP approach
Available to Purchase
Journal of Advances in Management Research (2012) 9 (1): 29–44.
Published: 18 May 2012
... contribution to the literature of Indian retailing. © Emerald Group Publishing Limited 2012 FAHP Mall Customer India Retailing Retail management Consumer behaviour The Indian economy grew with a GDP rate of 7.8 percent in the year 2011. India's retail sector has also grown parallel...
Journal Articles
Consumption values: scale development and validation
Available to Purchase
Journal of Advances in Management Research (2011) 8 (2): 285–300.
Published: 01 November 2011
... Consumer behaviour Perception Values Consumer perceived value Perceived value scale Consumer value Consumer perceived value dimensions Consumer perceived value drivers Consumption value “Consumer perceived value” (CPV) is of importance to the consumers, the businesses and the marketers...
Journal Articles
Influence of store image on buyers’ product evaluation
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Journal of Advances in Management Research (2005) 2 (1): 47–60.
Published: 01 January 2005
... Publishing Limited 2005 Consumers’ perceptions Consumer behaviour ...
